How Doin' The Work turned a podcast audience into a course pipeline.
A connected email system on LearnWorlds, built so every listener, lead and learner gets the right message at the right time.
A continuing education provider with an audience that listens.
Social work continuing educationDoin' The Work is a continuing education provider for social workers, educators and human service professionals. It grew from a podcast and now offers accredited courses that name the systems shaping practice.
The podcast has built a large, loyal audience, alongside a newsletter and a growing community. The founder wanted to turn that trust into course enrolments.
A loyal audience, and no system to guide it to the right course.
- New subscribers needed a clear welcome and a route to something useful.
- Podcast pages had no clear route to a relevant course.
- A listener, a lead, a free account holder and a buyer all needed different messages.
- A buyer receiving sales emails would damage trust fast.
- Every email had to reach the inbox.
- Several journeys needed to run side by side without overlap.
Strategy first, then one connected system.
Strategy before software
We reviewed the existing site and audience, then agreed a phased plan with a clear scope for each stage and a clear list of what sat outside it.
One connected system
We mapped how each type of contact should move through the emails, from new subscriber to buyer. Simple rules decide who sees what, and a purchase stops every sales message at once.
Fewer moving parts
We tested the built-in connection between the platforms before adding another tool. It kept the set-up simpler, cut build time and shortened the timeline.
Reliable delivery
We configured the sending domain so messages are properly authenticated, and checked every email before launch so it reaches the inbox.
A free resource with a proper home
The free practice tool needed its own landing page. We built one that matches the brand, and every email now links to it.
Testing and handover
We tested each journey with a small group before it went live, then handed over a written guide and a walkthrough call.
The right email, to the right person, at the right time.
Doin' The Work now sends automated emails that fit where each listener, lead, learner and buyer is in their journey. Buyers no longer receive sales emails, and each accredited course has a route from the podcast to the checkout.
Services on this project
- Strategy and proposal
- Email automation
- LearnWorlds integration
- Email deliverability
- Landing page design
Got an audience that listens but does not yet buy?
Book a free 45-minute call. We'll talk through your biggest challenges and give you a fixed-price scope for the next step.