How Startup Street turned training videos into a LearnWorlds academy for new entrepreneurs.
A public website, three learning pathways and a lead-generating quiz, built in LearnWorlds from existing video.
Tools and confidence to explore an entrepreneurial ambition.
Enterprise educationStartup Street trains school students and job seekers, giving people the tools and confidence to explore their entrepreneurial ambitions.
The team already had a LearnWorlds account and training videos. They needed help to extend that set-up, build a public website and turn their video into engaging learning.
Visit Startup StreetTurning a set of videos into an academy.
- How do we turn existing videos into learning people want to finish?
- How do we guide a first-time idea holder and an owner with customers to different content?
- How do we make the site clear for school staff, job seekers and learners?
- How do we capture leads without a hard sell?
- How do we build on what the team had already set up?
Four steps from raw video to a live academy.
Programme structure
We sorted the content into three pathways: I have an idea, I already have customers, and Startup Essentials. Each pathway uses short, focused workshops that help learners think clearly and decide next steps.
Public website
We set up the domain and built the public pages. We improved the navigation and layout so visitors pick their pathway in one click.
Content from video
We turned Startup Street's videos into engaging lessons. Everything is built in LearnWorlds, so the team manages it all in one place.
Lead-generating quiz
We built a self-assessment called “What kind of entrepreneur are you?” with 24 questions and six profiles. Learners download a PDF of their results. We tested the quiz inside LearnWorlds so it displays correctly on every device, and we gave ongoing advice on set-up and course structure as the project grew.
A live academy with a clear route for every visitor.
Startup Street now runs a public academy on its own domain. Visitors choose a pathway on the home page. The quiz gives them a reason to register and gives the team a new lead.
Services on this project
- Programme structure
- LearnWorlds build
- Website design and UX
- Domain set-up
- Content design from video
- Quiz and lead generation
- LearnWorlds advice
Planning an academy from the content you already have?
Book a free 45-minute call. We'll talk through your biggest challenges and give you a fixed-price scope for the next step.