How The Care Leaders moved from live sessions to an evergreen CPD library.
A lived-experience-led training provider moving from live cohorts to self-paced learning on LearnWorlds.
A training provider led by lived experience.
Care sector CPDThe Care Leaders Online offers CPD-accredited training for people who work with children in care, care leavers and young people with a social worker.
Organisations buy team licences and individuals join as members. Live cohort sessions drove the business for years. The founder wanted to keep creating self-paced content without running the site day to day.
Visit The Care Leaders OnlineA live service had to become a library.
- How do we turn a live, cohort-based service into a self-paced membership?
- Which content belongs in the membership, and which sells better apart?
- How do we keep members learning beyond their first month?
- How do we keep CPD certificates running reliably every month?
- How do we build interactive tools inside LearnWorlds without breaking the page around them?
Data first, then catalogue, tools and support.
Sales analysis
We reviewed the existing product and sales data before changing any prices or packaging, so every decision rested on evidence.
Catalogue and pricing
We reviewed every product, removed what no longer earned its place and grouped the rest into five areas: membership, tools, specialist courses, guest speakers and keynotes. The membership is now positioned around CPD hours and a clear value anchor, not a course count, with an annual option.
Guest Speaker Library
We reorganised guest sessions into a library with a page per speaker. The new pages are built beside the live library first, then learners are moved across with a clear notice.
Interactive tools
We rebuilt a set of interactive tools for the flagship course, including self-assessments, planners and script builders. Each follows one build standard, matches the brand and sits inside LearnWorlds without disturbing the page around it. Learners can download a PDF of their work.
Ongoing support
We run the monthly admin, including CPD certificate data, user support and content uploads. Regular planning calls with a standing agenda keep priorities clear.
A model, a catalogue and a toolkit ready to run lean.
The Care Leaders now has a membership model built on its own sales data, a catalogue grouped for sale as a library, and a set of branded interactive tools that follow one standard. The founder no longer has to manage the support routine.
Services on this project
- Sales and pricing analysis
- Catalogue strategy
- LearnWorlds build
- Interactive HTML tools
- Learning design
- Platform admin and support
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