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Case studyLearnWorldsMembershipCPD

How The EX Space built a leading CPD site for employee experience professionals.

A membership academy on LearnWorlds with certified courses, practical tools and peer support, built from a blank page.

Almost 1 yearfrom a blank page to launch
3membership levels, each with an upgrade path
Allpremium Masterclass courses CPD certified
1,000+members, and still growing
The client

Two leading experts with a bigger vision.

Emma Bridger and Lee Smith co-founded The EX Space in London in 2022. Between them they bring over 50 years in employee communication, engagement and experience, multiple books, and three decades advising senior leaders at global organisations.

They wanted one place for EX practitioners to learn, share tools, support each other and network. A space to professionalise their field, and a new income stream from their expertise.

Visit The EX Space
The challenge

Far more than a few courses on a website.

  • How do we bring together and manage access to so many types of content within the limits of LearnWorlds?
  • How do we keep the site easy to navigate, with so much content?
  • How do three membership levels each reach the right content, with a clear way to upgrade?
  • How do we make sure the premium courses meet CPD certification standards?
  • How much content does a subscription need before members feel they get value?
What we did

A year alongside the team, from blank page to launch.

01

Close collaboration

We joined the EX Space team in regular project meetings for almost a year, from start to launch. That let us respond fast, challenge ideas and guide the team to the best way to build their vision.

02

Rapid iteration

We built and refined templates and wireframes for each type of learning content and web page. We also translated the CPD Certification board's requirements into course standards the team could follow.

03

Extended team

Our broad skill set covered whatever the team needed next: video editing and captioning, learning content design guides and much more.

04

Creative problem solving

Pushing a platform to its limits means hitting walls. With 20+ years across e-learning tools, we find a workaround when the system says no.

Examples of redesigned EX Space pages shown on laptops
The results

Certified, growing and well reviewed.

The EX Space now has over 1,000 members. Every premium Masterclass course is CPD certified, and membership keeps growing.

“The training and supporting tools really helped our partners to understand the topic of engagement and how to hold conversations with their fellow partners about it.”
EX Space member
“This approach helped us to upskill an EX-focused community of practice, and embed an EX mindset.”
EX Space member
An EX Space CPD certified course shown on a laptop

“We couldn't have done it without him. If you are looking for someone to support you with LearnWorlds, I can't recommend Sam highly enough.”

“Sam has been nothing short of brilliant, gently guiding us through the often complex process of setting up a site like this, staying on top of new LW functionality, coaching us, uploading content, working tirelessly through our numerous tweaks and amends, implementing some of our better ideas and challenging our crazier ones. Most importantly, he's been a calming influence throughout, helping keep us grounded and relaxed as we worked through the numerous challenges that come with a venture like this. First class service.”

Lee Smith, Co-Founder, The EX Space

Services on this project

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